AFOLs (Adult fans of Lego) are a very real thing. And building the bricks helps all their stresses fall away. The campaign uses music made from LEGO sounds to help anyone and everyone find their flow. And relaaaaaaax.

Digital campaigns can be so executional. We found a way to make this one conceptual, despite having to use the global imagery. ‘Rent a Porsche. Own the moment’ was the perfect hook for almost any image or occasion. 

(And no, I didn’t get to drive any.)

The UK launch of Portal from Facebook, working with TBWA/Chiat/Day in New York and the Facebook team in LA & London, I created and crafted work across film, social and outdoor on a platform idea of ‘Share Something Real’.

Shot in LA (with Oscar-nominated ‘Sound of Metal’ director Darius Marder), edited in Copenhagen (with Oscar-winner Mikkel E. G. Nielsen), all done from my kitchen table, in Cambridge.

During gifting periods like Christmas, people often spend lots of time and effort choosing their gift however they often overlook the importance of buying batteries too. A Christmas reminder campaign to get people not to forget the Duracell batteries and make their gift complete.

Getting people to talk about the pandemic isn’t easy, even now. Especially with so many groups across the country feeling wronged by the powers that be. I had the pleasure of walking the tonal tightrope for something so important. (I even, kindly, caught Covid in time for the initial briefing.)
A highlight of the campaign is the commemorative tapestry, curated by Ekow Eshun, that serves as a lasting memory of what people went through. These are the first panels depicting those unique stories.

A gender equality initiative from the UK's best known washing-up liquid brand, encouraging men to do their fair share of household chores. The campaign broke on International Women’s Day in 2016 via social, TV and in-store.

A global repositioning and new look and feel for the brand.

This initial burst of work across packaging, OOH, social and TV saw Special K partner with Alexa and Reebok to help people live a more healthy lifestyle.

People put a lot of effort in choosing kids toys, but when the wrong battery is used they run out of power, get forgotten about and discarded. Duracell believe a toy should live forever!

DURACELL - SOME TOYS NEVER DIE

Global Creative Director on this visually-engaging campaign that centres around the concept of children who grow tired of their toys very quickly, discarding them for newer, more exciting ones. More often than not, these 'rejected' toys have batteries in them – and those running on long-lasting Duracell are still functioning and ‘alive’.

When it comes to cereal, everyone’s got their own favourite Kellogg’s variety. This new multi-brand campaign positioned Kellogg’s as ‘the’ breakfast cereal and yet still allowed each brand to retain it’s own unique tone of voice and iconic visual cues.

An annual campaign to promote the Make A Wish Foundation. Appearing in the run-up to Christmas, the work targeted the gift-buying British public to donate to this amazing charity.

A new global campaign platform, and a new look and feel across all male and female grooming products for this iconic product design brand. The idea allowed the brand to showcase how thier products are designed for life.

A TV, social and YT pre-roll campaign that reminds our audience of the troublesome consequences that play out in modern life as a direct result from the irresistible taste of Crunchy Nut.

Everything has a positive and a negative, even the longevity of Duracell Batteries. So if a toy or a gadget keeps going, then it’s good in some ways but bad in others.

This bold and witty campaign ran without a logo, instead it just used instantly recognisable iconography to act as branding.

For the second installment of this campaign long copy was used to tell the two sides of the longevity story.

On the final and part 3 of this multi-award winning campaign each ad tells a Positive and Negative story using illustrated devices in just two colourways, copper and black.

Autumn and winter is when everyone comes down with something or other, this targeted campaign shows how Boots can come to your rescue. The work was done for Mother on the new Boots ‘Feel Good’ platform. It was the first work to appear after their pitch win.

When you’re the World’s longest lasting battery the challenge to break a few world records are there for the taking. From 2 boys rowing across the Atlantic to an Mercedes RC toy car driving 106km.